Diamond pendants – Best gift for your loved ones.

A diamond is forever, and so is the love of women for the diamonds. Without a question Diamonds are more classic and elegant and may be worn casually every day. Gifting diamond jewellery is trending now, so all type of peoples shop the diamonds and give it to her or him loved ones. If you have to gift diamond to someone than gifting a diamond Pendant would be right choice. What these pieces convey is profound.

 

Anfisa diamond pendant

Pendants expresses what it means to be human in absolutely distinct terms. They celebrate what it means to love, and to honor. Different types of pendants are available in sunny diamonds online store. You can browse over 1000+ Diamond pendant collections and choose best one for your loved ones. Buy Diamond Pendants online with lifetime maintenance and 100% money back guarantee.

Visit online store: http://www.sunnydiamonds.com

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Diamond Jewellery Collections

Experience the best of Diamond jewellery at Sunny Diamonds.

Our Latest Diamond jewellery designs…

Diamond Ring

Diamond Gold Ring

Diamond Bangles

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Diamond Necklace

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View our selection of Diamond rings, diamond Bangles, Diamond Necklace and more Diamond jewellery. Buy Diamonds Online at best diamond jewellery store – https://sunnydiamonds.com

Buy Diamond Rings Online From Sunny Diamonds

Diamond Rings Online

 

 

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Buy unique designs of Diamond rings online from SunnyDiamonds. Shop from the Stunning collection of perfectly matched latest diamond rings, pendants, necklaces, bracelets, earrings at best price. For more details for buying diamond rings online visit our online store – https://sunnydiamonds.com/fine-jewellery/rings.html

Diamonds are forever – Sunny Diamonds

Diamonds are forever,

They are all I need to please me,

They can stimulate and tease me,

They won't leave in the night,

I've no fear that they might desert me.

Diamonds are forever,

Hold one up and then caress it,

Touch it, stroke it and undress it,

I can see every part,

Nothing hides in the heart to hurt me…

Diamonds are forever, forever, forever.

Diamonds are forever, forever, forever.

Forever and ever.

One might think that the well-known quote “Diamonds are forever” has deep roots into popular culture as a sign of everlasting love (and wealth). But in fact, it doesn`t. Early on it was known that diamonds are strong and valuable, but it wasn’t until many centuries later that the tools to cut them and reveal their sparkle became available. Even if the first documented diamond betrothal ring was in 1475 at the wedding of Costanzo Sforza and Camilla D’Aragona in Italy (their wedding poem read “Two wills, two hearts, two passions are bonded in one marriage by a diamond”), it wasn`t until 1947 when copywriter Frances Gerety came up with the phrase “A diamond is forever” for De Beers,  that diamond rings became the symbol of engagement in America and subsequently in many other countries.

It’s hard to imagine a time when diamond engagement rings were not the norm, but in fact, they weren´t until 1947.

solitaire ring

A subtle yet successful campaign using the slogan “Diamonds are forever” boosted diamond sales and solidified the gem’s reputation as the best and only way to announce betrothal and love. And as this happened, as every single relationship status happened to change after the same iconic act, diamond engagement rings became part of popular culture. The next 70 years of music and movies pulled the roots of this new “tradition” even deeper.

But let´s start from the very beginning…

Once upon a time, by the 30`s, just after the big depression, diamond sales in the US (the international market that at the time was the best prospective market for diamonds) were low. Not just because of the economic conditions but because the supply increased thanks to the discovery of new mines in South Africa.

Harry Oppenheimer, the De Beers founder’s son (the main diamond seller by then), found himself in the need to enlarge demand for diamonds in the US, where the practice of giving diamond engagement rings was already gaining some traction, but where diamonds were still seen as a luxury for the ultra-wealthy.

In 1938 Harry hired advertising agency N.Y. Ayer to craft a campaign with an ambitious goal: “to create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring.”

Frances Gerety was the only female copywriter at the agency. At the time, women were usually hired to write for women’s products only, and for this reason she got the De Beers account. For the next 25 years, she wrote all the company’s ads, and succeeded creating an emotional link to diamonds.

The quote “A diamond is forever” was selected out of the hundreds of lines suggested by her. At the very beginning Frances didn’t even think the line was one of her best -it wasn’t even grammatically correct- but research showed consumers immediately understood the “eternity of love” association with diamonds.   In 1999, two weeks before Ms. Gerety died at the age of 83, Advertising Age named “A diamond is forever” the “slogan of the century”.

Frances

Pop culture not only romanticized the diamond ring for women as an object they desire and hope to receive one day, but the prominence of diamonds in action films added diamonds a coating of masculinity that subtly emphasized their significance and value to future grooms across America.

The song “Diamonds Are Forever,” performed by Shirley Bassey and composed by Don Black and John Barry was the theme song of the James Bond 007 film of the same name, and one of the most beloved Bond theme songs ever.   But it was during the 90´s that diamonds´ presence at movies became even more evident.  For example, who could forget the scene of Julia Roberts and Richard Gere in Pretty Woman (1990) where Julia´s character, sees a ruby and diamond necklace for the first time?

Diamond Gifts

And in 1997, where in My Best Friend’s Wedding, she tries to break up the sudden marriage of her best friend to Cameron Díaz not just for the man, but for the gigantic diamond ring on Cameron’s finger too? There are other diamond memorable moments at the movies played by Julia Roberts, but her decade-long run of movies with diamond engagement rings and marriage as their focus isn’t the only reason the 90’s movies were so influential for diamonds.

In 1997, Titanic -wrote and directed by James Cameron- was a great success and even if the name of the movie suggests it’s about a shipwreck, there is a diamond involved.  Called the Heart of the Ocean, it is a rare diamond necklace more valuable and beautiful than the prestigious Hope Diamond. The central story of the movie is a present-day Rose (Kate Winslett) retelling what happened on the shipwreck to the group searching for the lost diamond (which in fact she secretly still owns).

Titanic

In the years between then and now, there has been no shortage of diamonds and diamond engagement rings on films. From Daisy Buchanon’s diamond ring in The Great Gatsby, to Satine’s diamond necklace in Moulin Rouge, most beloved stories culminate with female heroines receiving impressive diamond rings from their significant others.

Sunny diamonds one of the finest diamond jewellery store in India. Shop Internally Flawless diamond and platinum jewellery online at best price. Buy Diamonds online!

Sunny Diamonds: Get Internal Flawless Diamond Jewellery

Diamonds the word itself allures many. Diamond is associated with glamour and magnificence. When it comes to diamond, each and every mankind is dazed by its beauty. So, it is not a surprise that diamonds are depicted to be a symbol of power and sheen. As it is still one of the expensive rocks, it is therefore also attached eternally to royalty. This is the reason that alternative and substitutes of diamond were introduced in the market in order the make diamond look alike, affordable for the masses.

Diamond jewellery pieces have their own character. Every piece you pick can either make your look or break it and it also defines your individual style. And if plain gold or platinum is not your thing then you can try the fusion style diamond jewellery. It can make you look elegant and at the same time look ethnic. The best part is that there are no set rules to adorn the fusion jewellery. You can mix and match it the way you like it.

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Sunny Diamonds gives you 100% pure internal flawless diamond jewelleries with modern designs.

Sunny Diamonds: Dazzling Diamond Jewellery Only for You

Sunny Diamonds Jewellery Collection

Each woman in this world fascinates towards diamond jewellery, and nothing in the world can make her happier if the gift is her favorite diamond jewellery. Many of the women spend money to buy their favorite jewellery to add to their jewellery collection. While you are looking for the best diamond jewellery that suits you perfectly, you need to pay attention on the modern trends. The jewellery you wear affects your overall appearance including your personality, dressing, nature and it will be a great complement to your style.

Different women have different personalities, obviously their tastes too differ. Wearing diamond jewellery will increase the beauty within you. So always remember to choose jewellery of best suit for your appearance. The carefully designed jewellery will make you look stylish and fashionable, thus raising the bar of your beauty.

Sunny Diamonds has wide variety of diamond jewellery collection that fascinates the diamond lover inside you. Sunny Diamonds has creative and exclusive collections of Belgium cut diamonds which are best suit to gift your loved ones. They provide you the latest diamond jewellery collection as per your preference of designs.