Diamonds are forever – Sunny Diamonds

Diamonds are forever,

They are all I need to please me,

They can stimulate and tease me,

They won't leave in the night,

I've no fear that they might desert me.

Diamonds are forever,

Hold one up and then caress it,

Touch it, stroke it and undress it,

I can see every part,

Nothing hides in the heart to hurt me…

Diamonds are forever, forever, forever.

Diamonds are forever, forever, forever.

Forever and ever.

One might think that the well-known quote “Diamonds are forever” has deep roots into popular culture as a sign of everlasting love (and wealth). But in fact, it doesn`t. Early on it was known that diamonds are strong and valuable, but it wasn’t until many centuries later that the tools to cut them and reveal their sparkle became available. Even if the first documented diamond betrothal ring was in 1475 at the wedding of Costanzo Sforza and Camilla D’Aragona in Italy (their wedding poem read “Two wills, two hearts, two passions are bonded in one marriage by a diamond”), it wasn`t until 1947 when copywriter Frances Gerety came up with the phrase “A diamond is forever” for De Beers,  that diamond rings became the symbol of engagement in America and subsequently in many other countries.

It’s hard to imagine a time when diamond engagement rings were not the norm, but in fact, they weren´t until 1947.

solitaire ring

A subtle yet successful campaign using the slogan “Diamonds are forever” boosted diamond sales and solidified the gem’s reputation as the best and only way to announce betrothal and love. And as this happened, as every single relationship status happened to change after the same iconic act, diamond engagement rings became part of popular culture. The next 70 years of music and movies pulled the roots of this new “tradition” even deeper.

But let´s start from the very beginning…

Once upon a time, by the 30`s, just after the big depression, diamond sales in the US (the international market that at the time was the best prospective market for diamonds) were low. Not just because of the economic conditions but because the supply increased thanks to the discovery of new mines in South Africa.

Harry Oppenheimer, the De Beers founder’s son (the main diamond seller by then), found himself in the need to enlarge demand for diamonds in the US, where the practice of giving diamond engagement rings was already gaining some traction, but where diamonds were still seen as a luxury for the ultra-wealthy.

In 1938 Harry hired advertising agency N.Y. Ayer to craft a campaign with an ambitious goal: “to create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring.”

Frances Gerety was the only female copywriter at the agency. At the time, women were usually hired to write for women’s products only, and for this reason she got the De Beers account. For the next 25 years, she wrote all the company’s ads, and succeeded creating an emotional link to diamonds.

The quote “A diamond is forever” was selected out of the hundreds of lines suggested by her. At the very beginning Frances didn’t even think the line was one of her best -it wasn’t even grammatically correct- but research showed consumers immediately understood the “eternity of love” association with diamonds.   In 1999, two weeks before Ms. Gerety died at the age of 83, Advertising Age named “A diamond is forever” the “slogan of the century”.

Frances

Pop culture not only romanticized the diamond ring for women as an object they desire and hope to receive one day, but the prominence of diamonds in action films added diamonds a coating of masculinity that subtly emphasized their significance and value to future grooms across America.

The song “Diamonds Are Forever,” performed by Shirley Bassey and composed by Don Black and John Barry was the theme song of the James Bond 007 film of the same name, and one of the most beloved Bond theme songs ever.   But it was during the 90´s that diamonds´ presence at movies became even more evident.  For example, who could forget the scene of Julia Roberts and Richard Gere in Pretty Woman (1990) where Julia´s character, sees a ruby and diamond necklace for the first time?

Diamond Gifts

And in 1997, where in My Best Friend’s Wedding, she tries to break up the sudden marriage of her best friend to Cameron Díaz not just for the man, but for the gigantic diamond ring on Cameron’s finger too? There are other diamond memorable moments at the movies played by Julia Roberts, but her decade-long run of movies with diamond engagement rings and marriage as their focus isn’t the only reason the 90’s movies were so influential for diamonds.

In 1997, Titanic -wrote and directed by James Cameron- was a great success and even if the name of the movie suggests it’s about a shipwreck, there is a diamond involved.  Called the Heart of the Ocean, it is a rare diamond necklace more valuable and beautiful than the prestigious Hope Diamond. The central story of the movie is a present-day Rose (Kate Winslett) retelling what happened on the shipwreck to the group searching for the lost diamond (which in fact she secretly still owns).

Titanic

In the years between then and now, there has been no shortage of diamonds and diamond engagement rings on films. From Daisy Buchanon’s diamond ring in The Great Gatsby, to Satine’s diamond necklace in Moulin Rouge, most beloved stories culminate with female heroines receiving impressive diamond rings from their significant others.

Sunny diamonds one of the finest diamond jewellery store in India. Shop Internally Flawless diamond and platinum jewellery online at best price. Buy Diamonds online!

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Sunny Diamonds: Get Internal Flawless Diamond Jewellery

Diamonds the word itself allures many. Diamond is associated with glamour and magnificence. When it comes to diamond, each and every mankind is dazed by its beauty. So, it is not a surprise that diamonds are depicted to be a symbol of power and sheen. As it is still one of the expensive rocks, it is therefore also attached eternally to royalty. This is the reason that alternative and substitutes of diamond were introduced in the market in order the make diamond look alike, affordable for the masses.

Diamond jewellery pieces have their own character. Every piece you pick can either make your look or break it and it also defines your individual style. And if plain gold or platinum is not your thing then you can try the fusion style diamond jewellery. It can make you look elegant and at the same time look ethnic. The best part is that there are no set rules to adorn the fusion jewellery. You can mix and match it the way you like it.

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Sunny Diamonds gives you 100% pure internal flawless diamond jewelleries with modern designs.

Sunny Diamonds: Dazzling Diamond Jewellery Only for You

Sunny Diamonds Jewellery Collection

Each woman in this world fascinates towards diamond jewellery, and nothing in the world can make her happier if the gift is her favorite diamond jewellery. Many of the women spend money to buy their favorite jewellery to add to their jewellery collection. While you are looking for the best diamond jewellery that suits you perfectly, you need to pay attention on the modern trends. The jewellery you wear affects your overall appearance including your personality, dressing, nature and it will be a great complement to your style.

Different women have different personalities, obviously their tastes too differ. Wearing diamond jewellery will increase the beauty within you. So always remember to choose jewellery of best suit for your appearance. The carefully designed jewellery will make you look stylish and fashionable, thus raising the bar of your beauty.

Sunny Diamonds has wide variety of diamond jewellery collection that fascinates the diamond lover inside you. Sunny Diamonds has creative and exclusive collections of Belgium cut diamonds which are best suit to gift your loved ones. They provide you the latest diamond jewellery collection as per your preference of designs.

Bridal Necklace Collections: Sunny Diamonds

When selecting a diamond necklace, we’ve got a lot of concerns to keep in mind. Obviously, the quality of diamond should come to mind above all else.  When you buy the best diamond jewelry, you can be sure that you will be admiring for years to come. . You earn to pay out your money appropriately and with the best. Choosing the ideal diamond necklace needs you to look at cut, carat weight, clarity, and other essentials to find the right one.

Whether you are looking for a brilliant diamond necklace for some special days in your life, you can find them in Sunny Diamonds. Sunny Diamonds Kochi, Kozhikode and Trivandrum showrooms presents a wide array of pure Belgium cut diamond jewelleries to make your special days some more special. The available jewellery styles are as various as the women who deserve them, making it easy for you to find what works. If you are looking for the perfect diamond jewelry, yes! You’ve come to the right place. Sunny Diamonds can help you find the ideal style for every woman, with a wide selection. There is nothing that women love more than jewellery and diamond necklaces are sure to make their day, regardless of the occasion!

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Sunny Diamonds, the Finest Jewellery Brands In India

Everything is not supposed to suite everyone. Same is the concept for jewelry also. That’s why selecting the jewelry that best matches you is always difficult. Some sets or design patterns in jewelry might look amazing for someone but it might look horrible for someone else.

So it’s important to have some knowledge about jewelry before going to buy one of them especially for those precious moments. Make sure it is worth because you are investing on something that is really expensive. At the same time ensure the design is classy and best matches you before purchasing jewelry.

Everyone would love to have a designer jewelry when it comes to precious moments of your life like wedding, birthday, anniversary etc. Designer diamond jewelry designs are really expensive since it is specially crafted by an expert and it has its unique style.

Statement jewelry and colored jewelry are comparatively new in the market. Choose to wear a Statement jewelry design to look elite and make your own mark in any occasion. Colored jewelry as the name suggests comes in different colors and choose the best combination that matches your style and other accessories.

Sunny diamonds jewelry win lakhs of heart with their astonishing diamond jewellery designs.

Go with one of the finest diamond jewellery showroom in kerala, India.

Sunny Diamonds Cochin, Trivandrum & Calicut

Sunny Diamonds | Diamond Jewellery Showrooms @ Cochin, Trivandrum & Calicut

Sunny Diamonds is the one and only diamond jeweler for 100% pure Belgium cut diamond jewelry in south India. Sunny diamonds has showrooms at Cochin, Trivandrum and Calicut.  At Sunny Diamonds, you come across a large collection of Belgium Cut Diamond ornaments that speaks about the varying fashion with beyond compare quality and world class design. Every piece of diamond ornaments from Sunny Diamonds is noticeable by the excellence of skill and high standard of aesthetics.

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Sunny Diamonds` outlets present variety of diamond jewelry decorated with uncontaminated Belgium cut diamonds. Which makes Sunny Diamonds the finest Diamond jewellery in Kerala is its everlasting array of stylish range of jewelry with eye-catching designs with perfect quality. Sunny Diamonds provides outstanding Belgium Cut Diamond Jewellery designs that meet up the changing fashion with perpetual quality. Now mark your style by choosing your favorite designs from Sunny diamonds collections ranging from striking daily wearable ornaments to awesome diamond wedding gifts. Visit Sunny Diamonds showrooms at Cochin, Calicut and Trivandrum to check out the wide range of diamond collections.

Sunny Diamonds- An Exclusive Hangout for Diamond Lovers

Have you ever asked why diamonds are known as a lady’s closest companion? The answer is basic. This is on account of precious stones, mainly diamonds are much the same as you. Like you they can cast an enchantment spell on anybody they meet. Every time you parade them, they say something in regards to the wearer and the way your view of the world. Diamonds are an impression of you- your states of mind, your identity and that some piece of you which you from time to time show to the world. Hence, similar to you, jewels likewise require a touch of spoiling and ought to be maneuvered carefully.

Sunny Diamonds Jewelry

Concerning weddings, by what method can one overlook jewels? Picking the ideal precious stone for you is as essential as picking the ideal wedding dress. Let everyone’s eyes tail you by selecting a set which runs best with the neck area of your dress. Let the jewels do the chatting on the D-day as you step towards another life. There are a wide mixture of precious stone pendants accessible in the business sector which can draw out the absolute best in your dress and make him succumb to you again and again.